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MIE 396: Industry Information

Articles About Industries

Articles can provide information on small or very specific industries.  If the industry reports are too broad, look for articles. 

Industry Databases

Finding Industry Codes

There are two classification systems used to classify business establishments for collecting and analyzing statistical data.  Many databases use both.  NAIC codes are often more specific, but SIC codes can be used for historical comparisons.

 

NAIC Codes

 

Standard Industrial Classification System (SIC)

Finding Books on an Industry

Information about specific industries can sometimes be found in online books using the catalog.  Search under marketing research and the industry name. 

 

Healthcare Business Market Research Handbook

Women of Color in Tech:  A Blueprint for Inspiring and Mentoring the Next Generation of Technology Innovators