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Scientific writing: Infographics

Defining infographics and When to Use Them

What is an Infographic?

An infographic is a graphic visual representation of information, data or knowledge made to present complex information quickly and clearly.

Infographics can be used for:

  • Clearly presenting complex information about a topic
  • Spreading awareness about an issue
  • Explain procedures in a less time consuming manner
  • Making information easier to understand

Types of Infographics

Although your infographic might not identify as one type, understanding these categories can help you understand how to set up your information and visuals.



How to Write an Infographic

Steps to Writing an Infographic

1. Identify your target Audience

Find out what types of needs the audience has and key points they would like to learn about.

2. Define Your Goals

What type of message do you want to get across? 

3. Gather your information.

Make sure your information is reliable. Is it credible? Is it up to date?

4. Think of the type of Infographic you are going to use.

What type of story will you tell with your data? Are you sharing a timeline? Are you comparing two concepts?

5. Create a logical hierarchy

Before you even start writing your infographic, write out your content so you can find out what order things should go. A good infographic has a predestined journey; you should know where the information starts and ends.

An infographic should have a:

  • Title
  • Introduction
  • Body
  • Conclusion/call to action
  • Source

6. Pick and customize a template.

What is great about making an infographic is that you do not have to start from scratch. There are many tools and templates that will allow you can change to your own design.

7. Double-check your work.

You should double-check that the sources and information that you have are credible and that there are no typos or grammar errors. Having someone else go over your infographic and ask for feedback is helpful, too.


Watch this video to find out what design choices you should make for your infographic.


Designing Infographics

Tools for making Infographics

a graphic design platform used to create social media graphics and presentations

a free, online version of software that helps you create custom diagrams and charts

online applications used to create infographics with templates or customized designs

a visualization tool that make your infographic unique with interactive graphs

a cloud-based application that allows users to easily create infographics

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